I could not ask for more. And this is just the beginning, at the end of this episode she reveals what shes working on next and Im soooo excited about it. Um, and and then, you know, we did a ton of consumer research and testing and why I wanted to start with the table is the one who doesn't love a bagel, right? Aimee sat down with The Proof to riff on the disciplined practices and deeply personal connection to the Better mission that made it possible. Um excess weight, it affects 37 million Children. First, we got really lucky with our R&D our thesis proved functional the first time around, and it allowed us to move quickly and be really efficient with capital. I used to dream of a world where I could eat what I wanted without having to worry about weight gain or negative health consequences - it would have been so freeing and would have given me so much of my mind-space back. Yang: We want it to be accessible, and in the beginning theres just so many upfront costs. Today on the show were chatting to Aimee Yang, the founder of the one of the most innovative products in the food industry right now; Better Brand. The third reason is because if we're putting our stake in the ground is leading innovators in the refined carbs space, you know, what better way to start than by transforming the most carb heavy foods, a bagel into the carb equivalent of two sizes of banana, You know, it's like once we build that foundation then everything else becomes a little bit easier. Oh my gosh, this is crazy. Does that mean pastors coming after that were fantastic. Tsai: You hit $1M+ run rate within three months of launch! Better Brand is a new food tech startup founded by female Asian-American solo entrepreneur Aimee Yang. Yes. We are eternally grateful for your support. The possibilities are endless. Um, to be able to tell your story, right? & join thousands of other founders who are putting these tips into action . Um and that's kind of the gist of who we are and what we're doing and driving forward as a business um to put this into some more practical perspective. It's, it's so absolutely inspiring. The company is involved in research and development around applied food technologies surrounding refined carb absorption and formulation, enabling consumers to have the ability to eat freely without restriction or worry, replacing guilt and deprivation with . If you're around - stop by Booth N734 (North Hall, Level 100). Synthesize out the people who provide you with energy, and positivity and lean on those people for advice + support. Um, so one of the first things that we did was we brought on a branding agency that, you know, was absolutely incredible. Um, and I would encourage everyone to read it. Do you remember the name? Like people were really interested from, from the get go 20K. Like now obviously you've done the second raise. 21 comments on LinkedIn Learn more in our Cookie Policy. When it came to bagels, Aimee Yang felt like she only had two unappealing options. Hi girl, H Y P E G I R L. Um and you know, do me or may not have a new book. Um and then in our third active month we actually broke a million dollar run rate. I know that Better is so magical. , Marketing Recruiting Manager - Hiring Top Marketing Talent (Brand, Growth, Social) for disruptive brands, Brand Marketing Directors 43. Im a huge fan and have so much respect for the innovation journey there it also highlights how lucky we were to be able to get it right immediately. Unpredictability is part of what makes starting and growing a business both exciting and terrifying from the next loan payment to your next big sale or your next acquisition finding predictability and business is about as likely as finding a last minute valentine's day dinner reservation unlikely hubspot crm platform is here to help grow and scale with you through uncertainty. I think, you know the overarching driver when you say like keep steaming ahead like that really resonates because for us it's like this constant push to move faster, right? You know, when we've come so far in the spectrum of of of just pushing boundaries in so many other areas. Number of Organizations that the person founded, Algorithmic rank assigned to the top 100,000 most active People, The organization associated to the person's primary job, Where the person is located (e.g. So that's kind of how we started and after I had that fundamental knowledge and understanding the market and you know, um some idea of how we would start, we fund raised. Yang: So many! Tune into part two to hear the six quick questions. Shoot me an email at matt@creativepeopleinc.com to learn more. If you are by a Sprouts, please go find us in the Refrigerated Bread section!! No, I love it. Its supposed to be about joy and freedom and we want that for everyone. So you know, like Patrick Schwarzenegger and and recently, who led our recent rounds, Alexis, Ohanian, um you know, just on these large platforms, like speaking about the product and sharing it and Um you know, having him like seeing that on their social platforms and and as part of 776 I think has been really, really special. Yeah, I mean I think probably in terms of those like moments it started fairly early on it in the journey. And D. Like you don't really you can never 100% know that it's going to be possible when you first start right, you just have to have that groundwork, that knowledge um and that passion and and just drive to say like okay we're going to do this and then and then think about, you know, if we can do it that overarching impact and implication that we can have Right? And and expand faster and do more. So we actually went out of stock just to to catch up with fulfillment and thank goodness your customer base is so understanding and supportive and you often times, I don't get that with with friends and customers, but but I think it was, it's driven by people who are so mission aligned, you know, and understand the scope of what we're trying to do and accomplish and the mission we're trying to push forward and in terms of just breaking free of these unnecessary limitations, right? Better Brand is a consumer food tech company using applied food technologies to disrupt the multi trillion dollar refined carbohydrate industry. Question number two is, what do you think has been the number one marketing moment so far? If not, she'd be upset at havi. Um, and who has worked on the likes of, you know, Spotify, um Tesla, you know, Heineken, your website is very cool, very, very cool. Yes. "I've struggled with diet my. Fleet Mechanic. On her morning routine. For editorial inquiriesadrian@theproofwellness.com. It didn't. And then it was like Neil Blumenthal and then it was like roger iger and Melinda gates and and it's almost like it instills in you this belief that or understanding maybe is a better word that not only can we drive impact as one person but it's almost a responsibility to do so. In terms of something more tactical hire earlier than you think you need. 00:08:06Edit 00:27:39Edit So your team can focus on customer needs and shared inboxes, make incoming chats and emails easy to manage and scale for the whole team, learn more about how a hubspot crm platform can help your business grow better at hubspot dot com. When we launched, we werent doing any kind of performance marketing, everything was earned marketing. I always think back to Pat Browns story on Impossible how it took a year and $9M of trial and error to determine that heme couldnt actually be extracted in the way that was originally hypothesized. Enjoyment requires toasting . Aimee Yang, founder of Better Brand, has struck lightning in a bottle. In the latter, you get out there as soon as possible, right when you have a working MVP. Its that conversation we were just having on how life-changing Better really is for people. Um, but you know, it's something that we've really built up over time and now we're working with, you know, a really high functioning, incredible three pl to, to help us navigate and have brought on, you know, incredible leads on the team on the operations side. And um and entrepreneurship and strategic management and it was really there that I think you know, despite knowing that I've always wanted to build something um it really hit me in terms of the scope of what that could be and I think it's just because you're always in this bubble right for two years and you're constantly surrounded by greatness. With . I feel so blessed, so grateful. And we know that together, well create it.. The announcement comes on the heels of Better Brand's unprecedented raise, marking the company's founder, Aimee Yang, an LA-based, Asian American female entrepreneur, as the first sole. RUN, DON'T WALK to booth 2743 (Hall C) and experience The Better Bagel for yourself . Id also remind myself that my job is to make the best possible decisions for Better, and to do so in the most authentic way possible. Um excess weight, it affects 37 million Children. The company broke records earlier this year when its founder, Aimee Yang, became the first sole female founder to raise over $1M in a venture-led pre-seed round across food tech, consumer, and . Whoa, that's a lot. So, you know, I think eliminating that would really that powerful, like emotional driver and bringing in showcasing what we can do by bringing joy and back into those experiences, right? The early days are amazing, cheers to the successes! All Content The Proof 2021All Rights Reserved. No, I love it. Can you share how yall achieved that? Their 'first product is The Better Bagel', which turns the carb heavy bagel into the equivalent of . Anddd for those of you not in LA, we'll be announcing our National launches - with vendors who are very near and dear to our hearts - very soon. Our team will be at the Pennsylvania Convention Center in Philadelphia this Thursday through Saturday, and we cant wait to meet you!! I've never heard anything like it, I think we just blacked out quite frankly for those four months, I don't think, I mean I literally didn't do anything but work on on better and it was just an amazing thing and to do and I'm sure I drove a number of vendors absolutely crazy, you know, with with all these aspects and in that timeline but but we got it done and and we launched and you know, I have just been refining and working in the process but but yeah, we we got it on the market pretty quickly, wow, that is so crazy. $32K-$40K Per Year (Glassdoor est.) We have breads & buns ready. Love it. Amy, thanks for coming on the show today guys, thank you so much for having me. Yang explained that if she were to eat a bagel, she'd rue having consumed a food loaded with calories and refined carbohydrates. Today on the show we're chatting to Aimee Yang, the founder of the one of the most innovative products in the food industry right now; Better Brand. Number five is what's the worst money you've spent in the business so far. That is crazy, that's some serious purpose right there. So pizza crust, um, you know, is next, it's on the way. Edited Report this post . Um And I also think that's the only way to really build a truly efficient business because you need that data and in order to inform your decisions, you need that feedback loop. Are you going to ship globally or do you already shipped globally? And how did you launch it? Oh my God, you should like a, like a spin off channel just reviewing things. - LA-Based (open to fully remote) We are eternally grateful for your support. Congratulations Aimee C. Yang and warm Christmas welcome and cheers to Matthew McDonald, Brand Builder | Communication + Leadership Trainer | Nonprofit Founder. And then also, just in terms of relative market size and use cases, the bagel market in itself is a billion dollar market that, you know, is a great trial for us in terms of like use case and and distribution. And also, just again, Jordan, that's the impact of improving human health on a macro level, you know, and it was so interesting, I was I was speaking to to follow my team and we were just we were talking about, like, everything we were working on, and she said something that, you know, I've never had before, she was like, wait, so this is kind of the difference between life and death, and I was like, like, and and we just had this moment where we were like, we're working on something, you know, really powerful here. 00:22:05Edit Tsai: You mentioned getting your product out to market as quickly as possible - thats oftentimes easier with software than with real-world products! Know someone that could be perfect for this opportunity? Europe, Menlo Park, China), Where the person is located (e.g. We are eternally grateful for your support. I was like, I need to see more of this content. Um you know he he speaks about that the R. And D. Journey was impossible and how it took them nine years of time or sorry not 19 years of time, $9 million in a year of time to just improve their original hypothesis on how he should be extracted. How long did it take? So talk to me about the R and D process. And I'm like, you know, it's, it's really the foods that I want to be able to eat really and not have to worry about in pizza is one of those foods. Exactly. But what's your approach to marketing to kind of like double down on the organic word of mouth that's obviously working in your favor. Better Brand's Aimee Yang is on a mission to reinvent the bagel by removing refined carbs Starting with bagels, Aimee Yang and her food tech business Better Brand are calling time on refined carbs. Thanks for listening to this amazing episode. So and and you know, I think that if you believe in the product right? Obviously you raised a million dollars, you're able to start working with food scientists and labs and coming up with what this could potentially look like. Our goal is to rival and disrupt the PepsiCos and Kraft's of the world, transforming all categories of crave-worthy foods that are heavy in refined carbs into foods that functionally great for us. 100% love that Question. If you are by a Sprouts, please go find us in the Refrigerated Bread section!! So you can spend your time getting to that dinner reservation, hub, sports reporting dashboard is like your crystal ball giving you a bird's eye view on your marketing, your sales and customer service performance. Six months down and many amazing years to go! The third reason is because if we're putting our stake in the ground is leading innovators in the refined carbs space, you know, what better way to start than by transforming the most carb heavy foods, a bagel into the carb equivalent of two sizes of banana, You know, it's like once we build that foundation then everything else becomes a little bit easier. Alexis Ohanian Sr. - deal. With 20+ years of world renowned experience, Matt plays an integral part in helping us accelerate our commitment to transform the future of food. The announcement comes on the heels of Better Brand's raise, marking the company's founder, Aimee Yang, a LA-based, Asian American female entrepreneur, as the first sole female founder to raise more than $1M in a venture led pre-seed round across the food tech, food and beverage, and consumer sectors (as noted by Crunchbase). You should do this, do that. 00:15:03Edit And we have already started R and D on a number of other products. Background Report for Aimee Yang Aimee. That was amplified by a lot of the amazing investors we had on board. Founder & CEO @BetterBrand - We're Hiring! So I think in terms of that organic marketing word of mouth, I really believe in the power of brand and investing in your branding. 00:06:52Edit This is speaking to me. Um and I mean this is actually kind of an embarrassing story and I don't think I've ever told before, oh my God, please tell it remember this moment when I was in high school and it was my birthday um and you know, there was a birthday cake and and you know, on your birthdays, you make a birthday wish and I literally wish for the ability to just eat what I wanted without having to worry about consequences or, you know, tweaking and and I think maybe that's why it became so apparent at that time, is because, you know, it's a birthday, you want to eat cake, right? So if you're thinking about yes this is what we're setting out to do but the like huge macro level patients can have on human health kind of like, okay, like we might not be able to get there and we don't know but it's we have to try, right? $42K-$58K Per Year (Glassdoor est.) Our first product, the better bagel which is you know obviously a really carb heavy food or the bagel is um we're transforming it into the carb equivalent of two slices of banana. Here's to Better! And I can't think of, I think maybe when we launched, you know, being for lack of better words unprepared on the fulfillment end I think was was, you know, something that we could have definitely done done better on and and with and and not having to have gone out of stock, you know, a week in and and not having to have, you know delayed fulfillment. You know, I think what we're doing has the ability to really change the entire consumer experience of food, um you know, I think we can inspire and encourage a world without unnecessary limitations or barriers and truly inspire and encourage people to to step out and and you know, and be themselves right, and and believe that the impossible is possible. So you know, in and continuing to grow and test and iterate. Like I have so many questions. I'm beyond grateful. I dove into research, and found that the majority of anxieties surrounding diet are weight-related, and largely driven by refined carb consumption. Okay, I don't know that one, I'm gonna have to sign up, Jason Calacanis very, very good. Great love that for me and I feel like you have a promo code now is the time. Better Brand founder and CEO Aimee Yang drew inspiration for the company from her own experience with diets and healthy eating. How long did it take? Um, to be able to tell your story, right? I was on a constant cycle of guilt and deprivation, which consumed so much of my mind space and garnered so much anxiety . Um, and I think just being with the team is, is really energizing, you know, because it's like all these incredible people who are working towards the same goal and, and honestly it's like work doesn't feel like work. Tsai: They say success is a mix of preparation & luck. Um and we've been back in stock in august and we have not been like we've been able to fulfill everything and growing really quickly, which is exciting. Auckland, New Zealand. Mike Constantiner, Co-Founder at Freestyle, Jesse Morris, General Partner at Difference Partners, Alexandra Zatarain, Co-Founder at Eight Sleep, Chris Zarou, Founder at Visionary Music Group, Chaz Flexman, Co-Founder at Starday Foods, Meera Clark, Principal at Obvious Ventures, Aubrie Pagano, General Partner at Alpaca VC, Rex Woodbury, Principal at Index Ventures, Colleen Wachob, Co-Founder at mindbodygreen, Delian Asparouhov, Principal at Founders Fund, Colin Darretta, Founder at Innovation Department, Anna Whiteman, Investor at Coefficient Capital, Alex Malamatinas, Founder at Melitas Ventures, Elizabeth Yin, General Partner at Hustle Fund, Kanyi Maqubela, Partner at Kindred Ventures, Matt Alexander, Founder at Neighborhood Goods, Jonah Fay-Hurvitz, Head of Strategy at Red Antler, Natalie Sportelli, Head of Content at Thingtesting, Jeff Raider, Founder at Harry's & Warby Parker. And to, you know, kind of similar to that story of so the experience of eating cake on your birthday, I feel like a bagels of food that just brings you so much joy, you know, it's associated with these like, special french is or occasions with your family and but you know, whenever we spoke to consumer, it's like this off limits food or it's like, you know, it takes away from that experience and it, you know, you, you just be like, okay, if I eat it, then I'm gonna have to make up for it in some other way, you feel bad about eating it. The, the bagel review moment, Alexis reviewing the bagel. So we did do to see to start, we I did have some press and excitement around the product from from the very beginning, but everything to start was was organic, right? (And yes, there will be lox ). Everything is non-GMO certified, and our . Today on the show we're chatting to Aimee Yang, the founder of the one of the most innovative products in the food industry right now; Better Brand. Every decision we make is driven by our mission statement: Better Brand isnt simply a food tech company. Um so, oh my God, what? Reflecting on these past few months in absolute awe of our team and all that we've accomplished. Um and then in terms of timeline, so this is the crazy thing, that's just, I feel like we're just like one in a million type in chance of that happening is we got it right basically immediately. Well, I, we really love our branding, I think having just this incredible group of investors and supporters behind us um in driving forward marketing has been great. You know, it's easy, it's there and it's become, you know, part of, part of my routine certainly. Lead rotation and automation takes on operational sales tasks. Its all about the consumers and driving what they want. I think we ordered more than we needed And there you go. And I do think that that's what drove a lot of that organic attention, you know, initially as well. Right? Don't let anyone tell you your vision can't be done or shouldn't be done and and just really stay focused um and believe in the division and and the impact that you can have. If you're in town for #ExpoEast please stop by and visit us at Booth 2743! Elizabeth Aquino for believing in Better, and for making us look so freaking sexy on the shelves. That's also, it's 10% off, you know, products and we just really want everyone to be able to try it and enjoy it and um get your feedback. Better Brand's Aimee Yang is on a mission to reinvent the bagel by removing refined carbs |. I'm sure that's for, you know, infrastructure and team and all that kind of thing. Um And I also think that's the only way to really build a truly efficient business because you need that data and in order to inform your decisions, you need that feedback loop. Today on the show we're chatting to Aimee Yang, the founder of the one of the most innovative products in the food industry right now; Better Brand. You won't be able to miss us . Um. Aimee Yang Active Santa Monica, CA President for A Better Brand, Inc. Overview 1 Companies Connections 1 Locations Contribute Follow Aimee Yang Overview Aimee Yang is currently associated with one company, according to public records. Oh my gosh, that is amazing! Select Accept to consent or Reject to decline non-essential cookies for this use. And start telling your story and take the consumer on the journey with you. It's completely plant-based, and we're hyper-focused on ingredient quality. - Will oversee all Brand, Content, Social, + Creative! You know, it's easy, it's there and it's become, you know, part of, part of my routine certainly. We believe everyone deserves to enjoy freedom and joy to the fullest. A BETTER BRAND, INC. branch Company Number C4749116 Status Active Incorporation Date 27 May 2021(7 months ago) Jurisdiction California (US) Branch Branch of Delaware (US) company Agent Name AIMEE YANG Agent Address 950 4TH STREET, SUITE 215, SANTA MONICA, CA, 90403 Directors / Officers AIMEE YANG, agent AIMEE YANG, chief executive officer - Report directly to their founder + CEO, Aimee C. Yang Whoa, that's a lot. I'm gonna look it up and put it in the show notes. Um so, oh my God, what? So I will say, you know, my day is pretty heavy. Aimee Yang, founder of Better Brand, has struck lightning in a bottle. Yes, so hi everyone, my name is Aimee Yang, I'm the founder and CEO Better Brand um Better Brand is a consumer food tech company and we're working in and leading innovation in the refined carbs space. Kembalinya Randal Kleiser yang eksentrik ke surga heteronormatif di'The Blue Lagoon'menyimpan pesona masa lalu dan kerinduan nostalgia akan masa lampau naturalisme hippie. Bagels are just the best; you can eat them plain, enjoy them with cream cheese, or make a killer sandwich. So, so a lot of places where we can really test that is so interesting and amazing and exciting. Just three months after launch, food tech startup Better Brand announces the close of an additional $2.5 million funding round, led by Alexis Ohanian's Seven Seven Six. Question # three is what's your go to business resource when it comes to like a book, a podcast or a newsletter. Thank you, The Wharton School! That's really, really interesting. So that's kind of how we started and after I had that fundamental knowledge and understanding the market and you know, um some idea of how we would start, we fund raised. Aimee's mission is to disrupt the food industry and . When we were developing the brand we were talking about different brand archetypes - Betters brand archetype is the Magician. #brand #foodtech #food #brandmarketing #marketing #startup #tech. So what I'd love to know from you is like can you take us back to the time where you were starting to have light bulb moments around tackling this and how one decides on vehicles? 00:05:46Edit So like for you now is your focus on just growing the bagel side of the business or is it to introduce new products and kind of like keep steaming ahead or both? Whoa! What was your launch plan to get the word out there? So basically to figure out that they couldn't actually do it the way that they wanted and had to start, you know like exploring a different path and alternative. So you know, I remember this period of time where it's like joe biden was in the room right? Stay tuned!! Aimee developed a proprietary Grain-changing Technology that transforms carb-heavy foods, removing refined carbs. Use tab to navigate through the menu items. So we actually went out of stock just to to catch up with fulfillment and thank goodness your customer base is so understanding and supportive and you often times, I don't get that with with friends and customers, but but I think it was, it's driven by people who are so mission aligned, you know, and understand the scope of what we're trying to do and accomplish and the mission we're trying to push forward and in terms of just breaking free of these unnecessary limitations, right? Their 'first product is The Better Bagel', which . What are your am or PM rituals and habits that keep you feeling happy and successful? #expoeast #expoeast2022 #BetterBrand #TheBetterBagel, Our littleBetterBrand is growing up so fast! Yang: It was largely organic! Cant wait to see everyone! And I do think that that's what drove a lot of that organic attention, you know, initially as well. Write a review. We are testing out something new here for the next while and we're splitting up each episode into two parts, the main interview part and then the six quick questions part to make them easier to listen to. Um, and you know, I think that's something that a lot of people in the gate is the power of of your brand in helping you tell your story. Um you know, we worked with four labs in the process on different components of R and D in the process, one lab has, you know, understands the entire scope and, and we actually have, you know, very well protected, I key on on that from them, but, you know, we got it right from like almost immediately. Yang: Never doubt yourself or your abilities, and always trust your gut! I love the language you're speaking right now. "It's completely plant based, and we're hyper focused on quality in our ingredients," Yang says. You should do this, do that. Its not my job to make everyone happy! SO beyond proud of Team Better for this accomplishment, and for everything we've been able to accomplish this past year. Are you going to ship globally or do you already shipped globally? Im excited to sit down with Aimee Yang, Founder & CEO, to learn more about how her Better Bagel hit a $1M+ run rate within three months of launch. And to, you know, kind of similar to that story of so the experience of eating cake on your birthday, I feel like a bagels of food that just brings you so much joy, you know, it's associated with these like, special french is or occasions with your family and but you know, whenever we spoke to consumer, it's like this off limits food or it's like, you know, it takes away from that experience and it, you know, you, you just be like, okay, if I eat it, then I'm gonna have to make up for it in some other way, you feel bad about eating it. How quickly were you able to create the Better Bagel and how were you able to get the formula right so fast? I was like, I need to see more of this content. So I will say, you know, my day is pretty heavy. And we have already started R and D on a number of other products. Well, I, we really love our branding, I think having just this incredible group of investors and supporters behind us um in driving forward marketing has been great. Excited to be working with, and learning from, you. I love it. Interested in learning more? BEST OF JUNE 2021: Starting with bagels, Aimee Yang and her food tech business Better Brand are calling time on refined carbs.

Vigoro Fabric And Garden Staples, O Fortuna Sheet Music Imslp, Fire Sign Crossword Clue, 2 Minute Speech On Independence Day, Dell P2419hc Audio Output, Best Shield Build Elden Ring, A Country Whose Name Starts With A Family Quest,