You can use this template to share any news or information on medications, treatment options, or programs for your patients. If you dont know what to post on your social media, get inspired, and use one of our templates. Harness the power of health-related hashtags Hashtags are a staple of social media at large. Tell a story. Pick the right platform. Do not discuss a situation involving your employer, any travel staff or other facility employees without their permission. Direct patients who want to join your personal network to a more secure means of communication or to your professional site. With your authority as a healthcare professional, you can help people understand how they can protect themselves and the people they love. Northwestern Medicine and Norton Healthcare are the two hospitals actively using Pinterest to promote content from their websites. I urge you to download the full report now. The tool automatically Best practices for using social media in healthcare: maximizing impact, mitigating risk Social media is crucial to the success of any company's digital marketing strategy. Avoid any discussion of patients, even in general terms. Cookies used to enable you to share pages and content that you find interesting on CDC.gov through third party social networking and other websites. Social media customer service best practices 10. Nonprofit/community organizations That is just a small portion of the best practices, stats and research from our 20-page report, Beyond the Newsfeed. The following are examples of nursing best practices in these three areas: Nurse-to-nurse shift change. Its more important than ever to have an active presence on social media in these uncertain times. The use of social media in healthcare should be accompanied by some rules and regulations. We used Rival IQ for content aggregation and in-depth competitive analysis of all 54 hospitals social media efforts. It is designated by an @username identifier. Importance of social media policy for healthcare employees. Social media is a great way to inform individuals about health, reduce risky behavior, and help prevent or reduce the effects of disease and other health hazards. Generating an ePub file may take a long time, please be patient. Feedback? In 2012, the ASHP released a statement regarding the use of social media by pharmacists.6 The ASHP advised pharmacists to provide clinical advice only in adherence with professional standards (i.e., when a complete history is known); to recognize when a patients needs would be better met by other means of communication; to provide timely and accurate information when appropriate; to rebut any misleading information; to protect patient privacy; and to maintain the pharmacists reputation during anonymous or personal use of social media.1 The ASHP also recommended that hospitals or health systems that allow the use of social media establish best practices in the form of policies and procedures that balance the benefits of social media with the potential risks and liabilities of such media.6, In 2010, the American Medical Association (AMA) released official guidelines for the ethical use of social media by physicians.19 These guidelines emphasize the need to maintain patient confidentiality; to be cognizant of privacy settings; to maintain appropriate patientphysician boundaries; to provide accurate and truthful information; to act with collegiality; to avoid anonymity; to declare conflicts of interest; and to maintain separate personal and professional profiles.4,8,9,19 The AMAs policy also recommends that members be aware that privacy settings may not provide complete protection and that anything posted on the Internet may be permanently available online.19, The Federation of State Medical Boards (FASB) published a guidance document on the appropriate use of social media in medical practice in 2011.14 This document emphasizes protection of patient privacy and confidentiality; professionalism and transparency; the avoidance of dispensing medical advice online; and the caveat that once information is placed online, it can be distributed interminably.14. The unique user name selected by a Twitter user. Social media in pharmacy: heeding its call, leveraging its power. Over two thirds of their users are 34 years and younger making it particularly attractive for marketers. This way if one account is compromised, other accounts may not suffer the same fate. Let reviews and testimonials work for you 6. A variety of emerging best practices can guide social media use for nurses. Twitter: 9 a.m. to noon on Mondays, 8 a.m. to 1 p.m. on Tuesdays. Since 2013, the app's user base has grown ten fold and now has over 500 million people using the platform daily. Specify whether or not you are representing an employer. This article assists health care professionals to understand the overall uses of social media while providing descriptions of events that result in unplanned consequences. Since then, healthcare organizations have increasingly used social media to engage with their communities, recruit employees, and increase patient satisfaction. initiated this campaign on Twitter, using the catchy #YesMamm hashtag to raise awareness on early diagnostics and answer questions about this type of cancer. Wikipedia vs. peer- reviewed medical literature for information about the 10 most costly medical conditions. exploring and advancing personal and career goals. Some ways nurses use social media for good include: establishing and nurturing positive relationships. Patient care and discharge. Define disciplinary actions for the inappropriate use of social media. All information these cookies collect is aggregated and therefore anonymous. It can allow doctors to discuss: Pharmaceutical options. Posting something where you dont specify the patients name but include details that could lead to the patient being identified is considered a HIPAA violation. Thats why you have a huge responsibility to share correct information and ethically use social media. Creating a viral and funny campaign to educate people on severe health issues is doable. When a system of care community asks which digital platforms and social networks they should be using, there are three key . Learn about the most important healthcare social media best practices in 2020. One interest most of your audience has in common is health and fitness, yet the human body is complex. If you are a dentist promoting your clinic, weve got your back. A Twitter message, which by definition must be no more than 140 characters. Available at: Dizon DS, Graham D, Thompson MA, et al. Here are the 10 best practices for all your social media platforms: Understand Your Target Audience. created a video series on Facebook to educate the public on popular health and wellness topics. 2:06 Instagram introduced Stories full-screen photos and videos that disappear after 24 hours in August 2016. Distribute clear social networking policies to employees. Define employees responsibilities when witnessing inappropriate use of social media. You are promoting a necessity, not only a traditional product or service people buy on impulse. Address discrimination, harassment, wrongful termination, leaking of confidential or proprietary information, damage to the organizations reputation, productivity, and other issues. The redistribution of a tweet from another user on Twitter to a users personal network. This general-purpose environment, however, is often used for health care education.17 One study found 68 health-related virtual locations on Second Life.17 These included the Centers for Disease Control and Prevention (CDC) education center, which aims to influence the real-life decision-making abilities of visitors.17 Health carespecific MUVEs are typically used for one purpose, such as medical education (e.g., CliniSpace [www.clinispace.com]), surgical simulation (e.g., OpenSim [www.opensimulator.org]), or psychiatric treatment (e.g., InWorld Solutions [www.inworldsolutions.net]).17, The most popular social media sites for physicians are those where they can participate in online communities, listen to experts, and network and communicate with colleagues regarding patient issues.9 The use of social media by pharmacists also frequently focuses on communication with colleagues.1 The social-networking platforms used for professional networking are often solely accessible and specifically cater to people within these professions.12 Besides clinical topics, discussions on these sites address diverse subjects, such as ethics, politics, biostatistics, practice management, career strategies, and even dating in a medical environment.17 They can also provide a supportive environment for HCPs who subspecialize.8, Another example of professional networking among HCPs is crowdsourcing, which involves harnessing the knowledge and skills of a community to solve problems or to gather information and opinions.7,15 Social media can also be used to connect HCPs in third-world countries with specialists in more medically advanced locations.12 For example, surgical procedures can be streamed via the Internet and questions can be asked via Twitter in real time.12 Thus, social media provide a new communication channel for HCPs to network professionally to share and exchange medical information in ways and at a pace that was never before possible.7, The communication capabilities provided by social media are also being used to improve clinical education.5 The high usage rate of social media by 18- to 29-year-olds has motivated the adaptation of clinical curricula to reflect the changing habits and culture of incoming students.1,5 Many studies have described the use of social media tools to enhance clinical students understanding of communication, professionalism, and ethics.2 Universities are also using social media to recruit students, to increase access to academic libraries, and to create virtual classrooms and office hours, as well as other unique learning experiences.2, Social media are also being widely implemented in undergraduate pharmacy curricula.1 One-third of pharmacy programs have reported using Twitter in some capacity.1 A 2011 survey also found that 38% of pharmacy faculty members use Facebook for teaching, with half reporting that they plan to use social media in the future.1 In one example, an instructor in a geriatric pharmacotherapy course at the University of Rhode Island used Facebook to encourage class discussions and to connect students with senior citizens who had volunteered to participate in the course.1 This experience improved student perceptions of older adults and also introduced the senior citizens to Facebook.1 At Auburn University, instructors established Twitter handles so that pharmacy students could participate in class discussions anonymously.1 By semesters end, 81% of students felt Twitter had let them express opinions they wouldnt have shared otherwise, although 71% thought that Twitter had been distracting.1, Online social media platforms have also influenced the educational experience for nurses, with one survey reporting that 53% of nursing schools are now using these tools.2 For example, Twitter has been used to enhance the clinical decision-making skills of nursing students in critical care situations.2 The students viewed videos of clinical scenarios and tweeted their observations on the patients condition for instructor feedback.2 Other uses of Twitter in nursing education include posting a live stream of student insights during class, or creating a class hashtag so that resources such as videos, websites, articles, and photographs could be shared.2 Media sharing sites such as YouTube can also be used in the classroom to stimulate discussion, to illustrate a point, or to reinforce a concept.2 Students can view a video and then respond to questions that promote clinical reasoning.2, The incorporation of social media into clinical education has met with mixed reviews, however.5 Courses that incorporate such tools have generally been positively received, but in some cases, students have reported feeling that the use of Facebook for teaching purposes is an intrusion into their social lives.5 Balancing the enhanced communication opportunities provided by social media with the downside of increased distraction in an educational environment is also a challenge.5 Unfortunately, standards guiding the appropriate use of social media tools in education are in their infancy.2, Health care organizations, including hospitals, health systems, professional societies, pharmaceutical companies, patient advocacy groups, and pharmacy benefit companies, are using social media for many purposes.6,7 Uses include communicating with the community and patients; enhancing organizational visibility; marketing products and services; establishing a venue for acquiring news about activities, promotions, and fund-raising; providing a channel for patient resources and education; and providing customer service and support.4,8,9,14 It has been estimated that 70% of U.S. health care organizations use social media, with Facebook, Twitter, and YouTube being the most popular.2,9 Blogs are also used by many medical centers and hospitals.17, Studies have shown that this use of social media can greatly enhance the image and visibility of a medical center or hospital. 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