These cookies will be stored in your browser only with your consent. My tagline is 'Sound Like You. Heres a mix of slogans, taglines, and catchphrases that have been used by companies big and small to give you some ideas. A slogan can be the difference between grabbing a visitor's attention or losing them to your competitor. Generally, a good tag line is a short, catchy phrase with an interesting and positive message delivered in 3-6 words. Read also: Your Step-by-Step Guide to Starting and Monetizing a Blog. Does the tagline engage your target audience? My beach read this summer was The Engagements by J. Courtney Sullivan. The best marketing taps into peoples emotions; your tagline is no different. What makes a good tagline? It could be a simple emotion, like happiness or pride. No tagline has ever done a better job of turning second-best into an advantage than "We try harder" from Avis. Corporate taglines: A corporate tagline is a short phrase that encapsulates the company's business philosophy . Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet. It provides additional context to your name, especially if your name isn't descriptive of what you do. All the feels, if possible. If youre going to invest the mental energy and marketing budget to craft a catchphrase, it should truly bring meaning to your brand. We list out a few elements that help build brand awareness with a strong brand identity. Think different - Apple. The "whom" is your target audience. Think about Nike's "Just Do It" or Little Caesar's "Hot n Ready" - these taglines give the brands more . Shopify built a free slogan generator that takes a word or phrase and generates tagline ideas for your brand. Each of these is an example of taglines so good they withstood the test of time and remain associated with Coca Cola, KFC and Avis, even though they havent been used in years. If youre feeling stuck, browse other businesss taglines to get fresh ideas. A great logo shows the world what you stand for, makes people remember your brand, and helps potential customers understand if your product is right for them. Im Lidiya, a blogger, course creator and founder of Lets Reach Success. People associate eating food with drinking Coke, likely thanks to that marketing campaign. Apple - "Think Different". People are inundated with over 3,000 marketing messages per day which means we all have to filter out information that is too hard to understand. B.) Know what you are trying to say before you look for memorable and meaningful ways to say it. It should tell your audience the main benefit of your brand or product without sharing features. For example, convenience is a benefit, whereas a removable part for easy cleaning is a feature. This cookie is set by GDPR Cookie Consent plugin. Storytelling is a huge part of marketing and business. Every business card has a tagline a sentence or two on the back that tells others about who you are and what you do. Do craft something short, memorable, and catchy. I read the classic tagline "You're in good hands with Allstate" as "caring, ethical and service-minded." That says a lot. A tagline is a memorable phrase that sums up the tone and premise of a brand or product, and keeps it relevant in the minds of customers. It answers, "why should I choose you?" And it's catchy. Step #2: Decide what the biggest benefit of your product or services is. The tagline has done wonders for their marketing, and theyre not alone. What Makes a Good Tagline? Here are some tips for creating a good business tagline: 1. Make a tagline brief and catchy - similar to email . Brand taglines: A brand tagline is a phrase that represents the overall identity or purpose of a brand. It is short, does the job is three words. Consider them before diving into your brainstorming session. A great tagline can help sell books and give readers an idea of what kind of story they're picking up. (Fun fact: "slogan" comes from the Gaelic word "slaugh-ghairm," which means "war cry.") We break it down as such: A tagline represents your brand. In addition to being simple, it should clearly state the mission or purpose of your company without any guesswork. The best taglines focus on how a product or service helps its customers or clients see outstanding results. Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. The following are components that make a good Tagline: Think out of the box Creativity leads to success because it captures the attention of people and makes them to learn more. You want to make your customers smile at least once every day when they pull out their favorite mug. Experiment with different models until you find a catchy tagline. But the cool thing about taglines is that if its not working, theyre much easier to change! If you're considering a run for student council, see if any of these slogans can help you formulate your own: "Because life is too short to have bad student government." " (Insert name of candidate): Because you're worth it." "He's not popular and he's not handsome, so he has time for student government." " (Insert name of candidate). I read the classic tagline Youre in good hands with Allstate as caring, ethical and service-minded. That says a lot. A great tag line is memorable, enlightens people about your business, and differentiates your company and product from competitors. Take a look at 15 companies that created taglines that really were a stroke of genius: "The Happiest Place on Earth" - Disneyland At this point, you know where you want to be, what you stand for, and how you want your customers to feel. 1. That message is an emotional one and one that consumers can buy into to pay the high price point. Taglines are underrated. It also boosts your high-density lipoprotein (HDL) and good cholesterol and decreases symptoms associated with depression, anxiety, diabetes, arthritis, and stroke. Does the tagline help highlight a benefit or solve a problem? Contact Lynn Kaniper at 609.466.9187 or lkaniper@danacommunications.com. This tagline helped the brand to differentiate itself from its major competition, IBM. The purpose of a tagline is to create a positive, memorable phrase that sticks in your customer's head and helps them identify your brand and your marketing message. In addition to being clear, a good tagline should be memorable, too. How to Find (and Use) Your Tagline. Drop us a line. Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features. Your personal tagline is a short and sweet sound bite that says what you do and why you do it. Ill also share a bit about them and why they work so well. Creating a tagline without a strategic foundation risks internal dissent and external confusion. 4. Tell your prospects why they should choose you over your competition, preferably . I also like how Michigan both . A tagline is a short phrase that states a company's overall purpose. We look forward to hearing from you. What do I want my business to stand for? Taglines are the quickest and most efficient way in your marketing strategy to tell people about your nonprofit organization's mission. Tagline:A tagline is related to the business entity and is not meant to change, though they sometimes evolve with the brand. A good tagline should express the essence of your brands position and should last 5 20 years, it should not change with every marketing campaign. It's not about impressing people and getting them to hire you. Your email address will not be published. By clicking Accept All, you consent to the use of ALL the cookies. Let your subconscious do the work and take a crack at it later or even tomorrow! (Consider Got milk? vs. JC Penneys last taglinewhatever it was). A tagline is inspirational because magic happens when you have a strong intention to make a . Marketing campaigns rely on these "mottos" to help provide a summary of why your brand, product, or service is so great and what makes you unique. Slogan: A slogan is more often than not tied to a product and used in an advertisement entrada. Part of the creative process is hitting blocks. Each of these is an example of taglines so good they withstood the test of time and remain . A good business tagline should be short, memorable, and relevant to your business. Here are ten tips to keep in mind when creating a slogan: . You also have the option to opt-out of these cookies. By Dominick Giambona 10/23/12 First, what is a Tagline and [] Coming up with a tagline can often be a lengthy process. Nike's brand tagline is "Just do it.". That said, inspiration tends to strike those in motion. Speak to your target audience: Even if your tagline is short, simple and specific, it won't help you if it speaks to the middle-aged man and your audience is a young preteen female. A tagline, or slogan, is the essence of a brand distilled into one brief phrase or sentence. Here are the first 15 changes they made:[*]. What makes a good business tagline? Its part luck and part inspiration to create a tagline that resonates with your target audience. Further, people dont really talk on smartphones todaythey text. Understand the heart of your brand. Save my name, email, and website in this browser for the next time I comment. Short yet powerful, a tagline needs to be instantly recognizable and to the point. Great taglines have a few things in common they're memorable, short, and they perfectly define a brand. Many people associate Coca-Cola with a certain feeling of refreshment and relaxation, and a big part of that is Cokes use of their slogans in their marketing. It's a big ask, but your tagline should strike a chord with your audience. Kentucky Fried Chicken; its finger lickin good. Tesco: "Every Little Helps". Taglines should demonstrate a business's unique personality and help attract attention so people become interested in purchasing products or services. I'd walk a mile for a Camel - Camel. MasterCard: "There are some things money can't buy. Just as a good headline draws a reader into a story, a well-crafted tagline entices a consumer to consider a brand or one of its products or services. A good tagline is primarily functional. McDonalds - "I'm Lovin' It". Yes, people still think of Verizon when they hear it the line (even though Sprint tried to hijack it). There should be no guessing as to what your tagline means. Simple: Use everyday words that your customers will understand. This is excellent advice from Stephen Covey, author of The Seven Habits of Highly Successful People. Ask yourself: What do you want people to feel when they think of your business? This cookie is set by GDPR Cookie Consent plugin. Above all else, clarity wins the day. 2. It gets to the Why and the How, speaks to prevention and gets to the real benefit of the work they are doing C.) It has Double Meaning/an appropriate play on words. These cookies ensure basic functionalities and security features of the website, anonymously. Remember, a brilliant tagline can speak volumes about what you do in a way that your audience can remember. There are a lot of little elements that constitute a brand, and one of these is a tagline. What is the importance of tagline? Ah, taglines - you either love them or you hate them. At its most simple, a tagline serves as a catchy phrase representing the nature of your business. One way to ensure your brand is not forgotten is by showing in your tagline how your service tackles customers' pain points. They don't become irrelevant after a few decades because of poor word usage or hyper-specific language. Since your tagline seems like a huge part of your brand, just like your about me page, it's easy to overthink it. However, titles, covers and blurbs play a much larger role in book marketing, so taglines (aka straplines or endlines in the UK) are rarely discussed.We're more likely to associate them with the subtitles on movie posters or trailers, and most of us would be hard-pressed to quote the . For help during this process, click the button below to get my business tagline worksheet where you can write in the answers to these questions as you read this guide! Use them to evaluate your tagline and see how well it works! However, you may visit "Cookie Settings" to provide a controlled consent. And evaluation of any creativity is highly subjective. Incorporate what makes you special into your slogan if possible. Unlike the other brands, Death Wish Coffee sells a single product coffee. It could be something like, Yout tax return filed on time, every time., If your company name doesnt explain what you do, for example, Johnson Services, your tagline should explain what your business does. "We try harder.". Coca Cola - "Enjoy Happiness". A tagline without staying power is useless. Their tagline captures this sentiment effectively, delivering the ultimate promise: that their foods are the best choice to keep the ones you love healthy and happy. Why it's a great tagline: It sums up what Hubspot is about - helping businesses grow in the best way possible. It is simultaneously an outward message to a brand's audience and an internal rallying call for the individuals who make up a company. The cookie is used to store the user consent for the cookies in the category "Analytics". If your business name explains what you do, for example, Johnson CPA Services, your tagline should talk about your differentiators. Search for jobs related to What makes a good tagline or hire on the world's largest freelancing marketplace with 20m+ jobs. What makes a slogan a slogan? However, as technology improved and dropped calls became a thing of the past, the resonance of that tagline was reduced. If you ask some friends what they think, and they ask questions back, you did it wrong. Side Note: One of my favorite taglines from Coke is Things Go Better With Coke, and I believe this slogan is a big part of their current success. Meanwhile, Things go better with Coke; conjured a multiplicity of images. You have to change with the times, but when you're working on a slogan you want to think of its longevity. If your slogan tells a story, like some of the examples I share at the end, it can become an integral part of your marketing and brand. This cookie is set by GDPR Cookie Consent plugin. Does the tagline help tell your brand story? But it can also be something more complex, such as refreshed, confident, or even hungry. When you care enough to send the very best - Hallmark. Some slogans go down in history. Do outline a benefit whether that be an emotion, mood, tone, value, or image. I created these by visualizing the feeling I want my customers to have when they see one of my mugs, then used a little creativity to capture that feeling in a few words. Step 3: Refine. So it's no wonder that some people like Justin Hyde call "Chevy Runs Deep" " the worst ad . It's free to sign up and bid on jobs. If your tagline idea runs more than 10 words, you need to give it some more thought and pare it down. Nike's "Just Do It" is an iconic example. Step #1: Define your target audience. We also use third-party cookies that help us analyze and understand how you use this website. Thus, the brand makes high-quality pet food with good, wholesome ingredients. I recommend starting by measuring your tagline against the classic branding mantra: is it unique, believable, deliverable and memorable? Ask a question (Whats in your wallet?), motivate (Just do it), empower (Because youre worth it) or offer an invitation like Californias Find yourself here.. Emotional: It evokes an emotional response from the consumer. It really depends on your creativity and if inspiration happens to strike. Getting your tagline from the right source is a large part of the battle for a good tagline. Im guessing most of the people on this sub are within the 4-7 range of looks, and while this is easily fixable in real life, since women care more about attitude, tinder is only physical, so if you look like a 5 and behave like a 9, youll get 5s and under on tinder and 9s and under in real life. The cookie is used to store the user consent for the cookies in the category "Other. Examples of Top Business Taglines. The purpose is to put your creative muscles to work, and as you get the wheels turning, it should get easier to come up with ideas. Your tagline is a valuable tool to help you tell brand story, and . A good food slogan is short and sweet. Incorporate your brand into your tagline. For everything else, there's MasterCard.". Shave Money.". A good slogan is your entire business and what you do packed into one catchy sentence that everyone can remember easily. If you're trying to come up with a drama tagline think about a desired emotional state, and shoot for that. Avoid industry jargon. At its most simple, a tagline serves as a catchy phrase representing the nature of your business. A tagline is to a copywriter what a headline is to an editor. b) Working out controls weight gain. Dramatic Movie Taglines. Created by Wunderman Thompson, the campaign also includes a social media competition to help people mark the occasion. Back in the early days of mobile phones, spotty service was considered a justifiable tradeoff for the convenience of having a phone you could use just about anywhere. A slogan represents a specific product or ad campaign. The cookies is used to store the user consent for the cookies in the category "Necessary". Im pretty sure a good idea for help with your tinder profile is to delete it. Otherwise, just skip creating one altogether. Between 1997 and 2002, Apple Inc, then known as Apple Computer, Inc used the tagline "Think Different". Get inspired by these 100 company slogans and learn what makes or breaks their success. Keep it short and sweet. This ones a bit different; its the slogan of a city, not a business. Your email address will not be published. A good slogan should also be easy to remember and convey the message you want to send. Analytical cookies are used to understand how visitors interact with the website. A tagline should explain your product or service to potential customers or capture what it is that makes your business different from your competitors' businesses. Verizon had a good run with "Can You Hear Me Now?" but it was only a matter of time before technology made nearly all cell phone calls clear. The words you choose should inspire people to create pictures in their heads. This will make it more memorable. Think about the emotions theyre trying to convey, what their product is, and why it might make sense. 3. A literal reading should convey the value you provide for the customer, while the secondary meaning should make people smile at its cleverness. The Oxford Languages tells us that a slogan is " a short and striking or memorable phrase used in advertising ," which is a pretty accurate slogan definition. It will help people understand what you do and show how you are different. What makes a good tagline? Hundreds of companies, from Apple to Microsoft to Nike, have used taglines to supercharge their marketing and get customers to associate a message with their brand. In it, I cover what a tagline is, what makes a great tagline, a three-step action plan to create your own tagline, and five examples of successful taglines. There should be no guessing as to what your tagline means. Donec at quam eu diam volutpat vehicula gravida in velit. My wife, Kayla, came up with this tagline for her food blog, The Sustainable Harvest.[*]. You've got yourself a good domain, built a . In that case, consider browsing a list of power words that convey emotion to see if anything catches your eye. In one short phrase, you can tell your audience who you are and why they should care. A good tagline creates curiosity among people and raises . A good tagline should reflect your business image and differentiate yourself from the competition. No tagline has ever done a better job of turning second-best into an advantage than We try harder from Avis. "Finger lickin' good.". It works hand-in-hand with all your other branding elements to create a lasting impression on customers. Nike - "Just Do It". Big or small, wherever your logo appears, it should always look sharp and recognizable. Here is a list of the most memorable business taglines that helped shape the world's most renowned brands. We get a lot of questions from clients about choosing a tagline for your business. It's simple, memorable, and powerful. It should be easy for people to remember and recite. 09. "Every little helps" is the kind of catchy tagline that can make sense in many different contexts and it's flexible enough to fit in with any one of Tesco's messages. Unless you happen to be a creative genius, youll probably get stuck and you might even start getting aggravated. This is why taglines work so well; they are memorable for your customers and open them to the mere-exposure effect. An effective tagline should embody your passion, purpose, and perspective, so use the following do's and don'ts to tweak your final product. The more editorial eyes involved in this step, the better. Remember, the purpose of your occasion's tagline is to persuade your target clients to attend the gathering. Step #3: Use one of these formulas to generate some website tagline ideas: The "what" in the examples above could be your main product or services you specialize in. So relieve some of the pressure on yourself and realize that your slogan doesnt have to be perfect! It makes sense and its very clear they create good things. Before I walk you through a step-by-step process to create your tagline, here are a few quick tips to keep in mind: Most successful slogans are only 3-6 words long and get the point across without much thought. Learn how to make your tagline logo tell your brand's story. A good tagline should express the essence of your brand's position and should last 5 - 20 years, it should not change with every marketing campaign. To make a good tagline as a freelance writer, Write Your Way to Your First $1k student, Elle Juliette, says it needs to be clear and solve a pain point. In my mind, a tagline is like any other creative expression. After about a dozen ideas, this is the one she landed on to show you that it can take time and multiple ideas to decide on the right tagline. So basically, think different and just do it. Clear: Your tagline is not the place to be subtle . These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc. Theres actually a really easy way to decide on a good tagline for your business. A tagline doesn't need to be overly clever or cute to be effective. A tagline shouldnt be made just because you saw some famous companies have one. What Makes a Great Tagline: 5 Tips for Creating a Catchy Slogan. Taglines may seem like a just a few words next to a logo, but they can really help define and differentiate your core brand message in seconds. Over the years, I have written a few taglines for Dana clients, and the process never gets any easier. This only creates confusion for your audience. By clicking Sign Up, you agree to our Terms of Service. Using Death Wish Coffee again, your new tagline could be "World's Strongest Coffee In 5 Minutes.". Sometimes the best thing is to do something else. Still, there's confusion. Necessary cookies are absolutely essential for the website to function properly. My worksheet includes all 27 human emotions to help you decide what you want your customers to feel. A tagline helps highlight a company's brand to the public. what makes a great tagline. It follows intertwined stories of a diamond engagement ring, including a fictionalized account of Frances Gerety, who coined the legendary De Beers tagline A Diamond Is Forever. It got me thinking: what makes a good tagline? Let's discuss some great tips on crafting a one-in-a-million event tagline: Brevity + clarity. Here's how to make a good logomake sure your entire logo design is scalable. If your company has a backstory, a tagline can help. Who do I want to help? Make it timeless. This cookie is set by GDPR Cookie Consent plugin. ): General Electric, another massively successful brand, once touted this tagline. A good tagline will actually help you grow your business. Actually creating a tagline can be a difficult process, or it can be incredibly easy. Thanks for stopping by. And, if you can work in a clever play on words, thats even better. A Diamond is Forever - De Beers. Do reinforce why you're the best brand for the job. -- Brittany Hodak, ZinePak. The word choice conveys the companys homespun roots, while also communicating an experience capable of delighting your taste buds. But a good tagline is actually pretty simple. Without a tagline, your company misses out on a prime opportunity to better connect with your . This website uses cookies to improve your experience while you navigate through the website. Ideally, your tagline will communicate your values while also giving people a sense of what you do. On the other hand, a business card tagline is often more specific. Some brands have written catchy taglines by breaking the . But you can also see it sitting on a red and white checkered tablecloth next to a juicy burger and fries. The tagline can express your brand personality, chief selling point, and value proposition. And face it, your tagline is a small Ad you display everywhere! 17 tips for creating a great website tagline. Some of the best advertising slogans that left a remarkable key brand message in consumers' minds are : Dollar Shave Club: "Shave Time. Memorable. "Things go better with Coke.". Hiring a marketing company to create a set of options can save you money, time and frustration. Lets say you want to be the leading retailer for coffee mugs, and your vision in 10 years is to sell 10 million coffee mugs. When it comes to marketing, a tagline is your business' mantra; it tells people who you are and what you stand for in a few succinct words. Marketing statement that describes the most relevant experience by remembering your preferences repeat. Is more often than not tied to a copywriter what a headline to! 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